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Marjorie T. Brown

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Will Professional Photography Help Sell Your Home?

When you start thinking about selling your home, it is important to make sure that you do everything possible to increase attention and traffic which in turn will amplify your chances of a successful sale. One way to do this is by hiring a professional photographer to take pictures of your home. Real estate photography will help potential buyers visualize what the property looks like and help build hype and excitement through various advertisements and MLS listings. 

In today’s market, it is not about IF your home will sell but rather for how much and how quickly when positioned correctly.

Having your home displayed properly online with professional photography is crucial and will surely make your home stand out from the competition. 

How long does real estate photography take?

Real estate photography usually takes about one to two hours for the photographer to complete. You can expect your photos back sometime within 24 hours and maybe even sooner depending on the company you hire or how busy they are at that time.

Should I include video with my photography?

If you are looking to increase the value of your home, a video is a great way to do that. Real estate photography and videography can help buyers visualize the flow and the layout of the home. Video is a great way to articulate the lifestyle of how someone will live in the home and maximize it’s space.

What about aerial drone photos, do those help?

Aerial drone photography is a great way to showcase your home from a unique perspective. It can also be helpful for showing potential buyers the size and layout of the property.

Can’t I just shoot the photos with my iPhone?

While you can certainly take photos of your home with your iPhone, they will 100% not look as good as those taken by a professional. Real estate photography is all about capturing the details and features of a property in the best light possible. Professional photographers have the experience and equipment necessary to produce high-quality photos that will help boost interest in your home. Real estate photos are also typically taken with wide-angle lenses so they can show off the entire room or outdoor space.

In addition to taking better pictures, professional photographers will also know how to edit them properly for optimal results. If you want your home’s listing page on Zillow or to stand out from others in your area, then hiring a professional photographer is well worth it.

How much does professional real estate photography cost?

Professional Real Estate photography starts at around $299 and can reach over $1000 depending on the size of your home. A good rule to follow is that you should spend no more than one percent of the listing price on real estate photography services. The cost will also depend on how many photos are taken, whether or not they have special effects like HDR, and if a video is included. 

The value of Professional Photography is priceless in our opinion, it can be the difference in getting loads of traffic during showings that can eventually lead to an offer well above asking price. 

This market is crazy, do I really need professional photography for my real estate listing?

The answer is YES, YES, ABSOLUTELY! In addition to all the other insights above, we’ve seen time and again that listings with professional photography sell faster and closer to asking price than those without. Plus, you only have one chance to make a first impression!

Poor photography may lead the prospective buyer to think that you don’t care highly about how your house is presented and that there may even be other things wrong with it. This in turn will most likely lead to them skipping over your property and focusing on others that are marketed more professionally. 

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